Showing posts with label commercials. Show all posts
Showing posts with label commercials. Show all posts

Thursday, September 20, 2007

Direct Download Link for New Michel Gondry Motorola Ad

The brand-new Michel Gondry ad for Motorola is called Experience. Get it.

We're huge Gondry fans at film ick and, besides this ad have previously brought you brilliant storyboards and design sketches, stills and trailer download links all from Be Kind Rewind. Use the gondry tag below or come through the front page to hunt them down.

[EDIT: Now available in HD - 480p, 720p and 1080p. And visit the new, official site for info on the making of the spot including an interview with the man himself]

Thursday, August 09, 2007

Play-Doh Bunnies

The third Bravia commercial in the Color Like No Other series is to be Play-Doh, directed by Frank Budgen. I told you a few weeks back that Gondry turned the gig down.

As I understand it, this commerical is the most ambitious stop-motion piece ever created with 4,500 Play-Doh rabbits scampering about the streets of New York. If only Anti-Pesto had a franchise in the Big Apple.

The ad is to take three weeks to shoot, and then of course, post will be required, so I don't know when we'll be seeing it... but it certainly sounds like it might be rather eye-catching.

Here are a number of stills, most of them teasingly turned black and white by the cheeky Sony folk.







Saturday, May 12, 2007

Three Gondrys From Two

Michel Gondry's brother Twist has directed a HP commercial that splits the music video genius into seperate live action, stop-motion and CG personas. Was the 'simulation' caption really necessary?

Friday, April 13, 2007

Mosquito Tone Confusion

A new KFC commerical is now on YouTube. The idea is, this commercial features a noise that only young people can hear, called a Mosquio Tone. I'm sorry: I don't buy it.

I think this was, simply, a way to get the commercial discussed on blogs and to get those three unholy, chicken-murdering letters splashed up left, right and centre. Well, if so... I slightly fell foul of their plans, I suppose. The least I can do is counterbalance that by portraying KFC in a negative light.

If the tone did work, what would have been the point? What would be acheived by young people hearing a squeak while a bucket of chicken flesh is shown on screen? Trust me, high pitched tones don't exactly get my saliva glands going. Maybe it's only phase one in a complex Pavlovian conditioning conspiracy.

Some people are speculating that the sound was rendered audible in the transference to YouTube. While that's potentially an explanation, the sound is so loud and clear that, frankly, the amount of pitchshifting required would have resulted in the cast sounding like Goofy yodelling up a drainpipe.

Wednesday, March 07, 2007

I Can Knit A Sweater

The Gap commercial by Dayton and Faris I mentioned recently is now online. Thanks to Alan for the link.

Wednesday, December 13, 2006

Jonathan Glazer Ad Being Rendered Artificially Controversial?

The new Motorola Red commercial from Johnathan Glazer is online now - which might be a stroke of luck for those of us who had been looking forward to it.

According to Feed, Motorola have denied the ad a TV outing, and none of the creators have agreed to discuss it. They speculate - and I believe correctly - that this is not the beginnings of a real controversy, rather an attempt to generate some oomph for the ad to spread virally. I can see how a product in the Red range, which benefits sufferers of HIV and AIDS in the third world, could be marketed through a campaign of silence, and perhaps of faked stigma and rejection.

For what it's worth, the ad would look incredible if really well projected in a nice dark auditorium, so hopefully Motorola will change tack and some point and actually get this thing out there beyond e-mail inboxes and blogs.

Monday, December 11, 2006

Pro-Nicotine Propoganda From Director Of Dark Crystal 2

Genndy Tartakovsky is a very talented director (at least of animation) with genuine winners like Samurai Jack and The Clone Wars under his belt already and his feature film debut, a sequel to The Dark Crystal, in production right at this moment.

Tartakovsky's most recent work to be released is a commercial for a quick-fix Nicotine gum, and I think it's pretty striking stuff, graphically speaking, if rather slight in terms of content.