What separates the amateurs from the professionals?  It has to be the equipment, right? This is not … [Continue Reading]

How to Frame A Shot

Without a doubt, cinema has changed.  New and old cinemas hardly have many similarities between each … [Continue Reading]

Old Vs. New Movies

Cinematography is the art of motion pictures.  It includes both the technique of shooting and … [Continue Reading]

Intro to Cinematography

How to Frame A Shot

How to Frame A Shot

Photographing Campfire

What separates the amateurs from the professionals?  It has to be the equipment, right?

This is not the case.  It is how one uses equipment that sets them apart from the rest.  Off course, no one is going to ask you to make a professional photo session, if all you have is a cheap disposable camera, but nevertheless, it is important to know that photography has plenty of science to it.

The most basic of principles for photography is called the rule of thirds.  It is the quintessential rule that all budding photographers need to know.  The rule of thirds is an imaginary grid that overlays the screen of the camera.  Now, imagine lines that break up the screen into thirds, both horizontally and vertically.  With this, you get nine equal parts.  It is divided up like a tic-tac-toe game.

This grid gives the photographer the most important part of the photo.  The four points in the middle where the lines intersect are where the human eye naturally goes when first looking at a photograph.   It is of best interest to place points of interest within these intersecting areas.  You then use the lines to guide the eye across the image. Continue reading “How to Frame A Shot” »

Old Vs. New Movies

Old Vs. New Movies

Rick Blaine Makes the Move

Without a doubt, cinema has changed.  New and old cinemas hardly have many similarities between each other in regard to plot and style.

Older film was of course in black and white, due to technological reasons.  It didn’t even have sound until the mid 1920’s; however, this is where the art was cultivated and grown.  Film was experimental and far different from anything anyone had ever seen.  We saw the rise of special effects and the artful stretch of the truth that we love to see; called special effects begin to grow.  The 1927 production Metropolis showed a fantastical world of camera illusion.  It was the first full-length science fiction film.

Films in the older days were much longer than most of today’s features.  Older films were two to three hours long; whereas, newer films are normally right around an hour and a half.

Back in the golden era of Hollywood, roughly between the 1920’s and the 1960’s, film had defined categories.  Some of the biggest genres throughout this time was film noir, musicals, westerns, and political.  Now days, some of the most popular genres are action, romantic comedy, horror, and thriller.

The people in charge of the making most of the older films were the producers or the suits.  Newer films are more controlled by the director (this is also called the auteur theory).

Older films relied heavily on their writing and the competence of the those involved in the production in order to make a great hit; whereas, newer film will use CGI and an over zealous amount of special effects. Continue reading “Old Vs. New Movies” »

Intro to Cinematography

Intro to Cinematography

Cinematography is an Art

Cinematography is the art of motion pictures.  It includes both the technique of shooting and development of film. From the flawless camera shots to the differences of movie styles, cinematography has plenty of components that need to be meshed together in order to make a proper film.

There are four basic elements of cinematography: lighting, movement, film versus digital, and perspective.

Lighting

In many people’s personal opinion, this is the most quintessential element for both photography and cinematography.  After all, without lighting, we would not have not have either of those mediums, but that goes without saying.

Lighting adds depth, tone and mood.  Noir films use low-key lighting to create a mysterious and dark setting to add to the tension that noir films love to build.  A lot of medical T.V. shows, like Scrubs or House, use flat light to convey a very sterile environment.  Sometimes, directors and cinematographers use a very creative light, like in Steven Spielberg’s 1977 production Close Encounters of a Third Kind, to convey something entirely different from out understanding.

The essential elements are Key light, back light, and fill light.  The key light is the main light directed toward the subject.   The fill light is off to the side of the subject; its goal is to soften the edges and to diminish shadows. The backlight is located behind the subject, normally hung above and out of the view of the camera.  Its goal is to create separation from the subject and the background. Continue reading “Intro to Cinematography” »

How to Successfully Host a Film Showcase

How to Successfully Host a Film ShowcaseHave you ever wondered how to host a film showcase? You can draw people’s attention for a specific subject or film genre by having a film showcase for people to enjoy. There are several things one must do in order to have this happen, but most importantly, happen successfully.

Pick a film that you feel is important to show people. If you want a horror-themed flick to play, then look into popular movies that will grab people’s attention. If you are trying to address a serious issue such as animal abuse, look into a documentary or a movie based on a true story. Before showing the film, you have to check to see if you need a license to show the film to your audience. Contact a movie screening company to be sure. It would help if you have watched the film before showing. It will give you an idea of what the audience will be viewing.  Make sure the film equipment is set. Be prepared for possible issues with the projector. Cinematic artists recently bought  Benq W1070 light bulbs for if a bulb gets dysfunctional.

Look into saving some money for the film showcase. You may be able to get a sponsor to pay for screening costs or any other hidden fees you weren’t aware of before. This will help add more to the audience. When having an audience, see what your target audience will be. If it’s a family film, for example, invite parents and the children to watch. Make sure you know the film’s rating (PG, PG13, etc.) before showing.

Find a good date and time to host the film showcase. See if it can be shown on a day that isn’t too busy for everyone. Weekends are helpful since people are usually working or going to school during the weekdays. Find a meaningful date if you would like. For example, a film on Dr. Martin Luther King, Jr. would be perfect to show on MLK Jr. Day on January 19, or during Black History Month in February.

Select a place to host the film showcase. A proper venue such as a movie theatre, library, or other public spaces would work in favor. Make sure you have all the materials you need. Cinematic artists like to make sure the film runs smoothly. They recommend original projector lamps at this specialized website. Talk to the venue manager weeks in advance before the showing.

Promote the showcase by handing out flyers and posting on social networking sites such as Facebook or Twitter. If you have your own website, advertise the event. Tell friends, family, coworkers, and anyone else who is interested or knows someone who will want to check it out. Newspapers and other forms of media are other great avenues to use.

Create a schedule for the event carefully and choose a speaker. The speaker will introduce the film to the audience and may open and question and answer discussion about the film. Come up with questions if you’d like. Make sure they as well as other people can act as moderators during participation. Last, but not least, have volunteers hand out information before or after the presentation. These tips hopefully will give you the chance to host a film showcase with success.

Body building in Movies

Body building in MoviesFilms create iconic images and even iconic people that everyone looks up to and wants to imitate. This is especially true regarding body image and perceptions of attractiveness. Often this can be negative, as stars are held to unreasonable standards of beauty that are simple not attainable without money, a designer wardrobe, good lighting, and airbrushing. Sometimes, however, stars can be a positive influence on people if they inspire them to become healthier and more active in their own everyday lives by serving as positive role models and advocates and y living healthy lifestyles themselves.

Movie stars can do this not only by portraying healthy and balanced characters on screen whenever possible but by using their platforms as public figures to serve as responsible advocates for health issues in the real world. One of the best ways of doing this is by speaking up about having a positive body image while also emphasizing the ways in which physical activity can benefit people. This is especially true as our culture is becoming more and more sedentary and orientated toward staying indoors. Numerous studies and even more anecdotal evidence has shown how detrimental his can be to all of us, and yet many of us are still very complacent in the face of the facts and continue down a path towards ill health.

Good films can offer teachable moments, and one of the things that they can teach is that we all have a story to tell and that we should value ourselves, our own stories and our bodies. Many people have been inspired to work out more in an effort to achieve more and hold themselves to a higher standard. Maybe they take up ice skating, football or surfing or maybe they but a a power rack to keep in their garage so that they can work out at home. There are so many ways to go about this, and films often serve as a way of discovering the path that best suits each person. The power of a good film can inspire someone who is not necessarily the most physically fit person to strive for something more if they want to do so. On the other hand, films can also create unrealistic expectations, and it is important that both filmmakers and the general public be responsible in their choices and remain aware of where fantasy ends and reality begins.

Very few people will ever reach the fitness levels of Arnold Schwarzenegger or look like Megan Fox, not should they. That is not at all the point. The idea is not to strive to be someone else, but to be inspired to do something more with what is unique to each of us. Movie star can work to help us to learn this by continuing to portray genuine characters and to be open and honest. On the screen, good storytelling can bring out the idea of striving to achieve, and this is one of the reasons that we need more good storytelling in the cinema.

Boxing and the Big Screen

Boxing and the Big ScreenSports movies are a certifiable sensation in modern cinema. And, of all the sports that these movies feature, it seems that boxing is the king. It’s really no wonder why, boxing represents the ultimate challenge of man versus man. The story lines often feature the archetypal struggles of underdog boxers against a big, bad world as represented in their ultimate opponents. It is a film that movie makers return to again and again, from the recent Grudge Match to Raging Bull, Rocky, Million Dollar Baby, The Cinderella Man and many more. These films have often become classics in their own right. This blog post will look at some of the ways in which these movies have influenced the actual practice of boxing and how screen and ring are different.

One of the things that sports movies have done is create an aura around boxing and boxers. Entire generations of young moviegoers have grown up watching these action stars overcome challenges on the big screen. As a consequence, boxing is experiencing new heights of popularity. Young men and women are learning to box at clubs and gyms in an attempt to look like their favorite movie stars. Of course, there is time, effort and expense in doing so, but it is worth it for many. Most films in the genre emphasize the dedication needed in practicing, but they do not fully explore the planning and financial commitments that boxing (and other sports entail). Besides the enrollment fees for training at a gym, most of the expense comes in finding the most valuable boxing gloves and other training equipment. After this initial expense, the hard work comes in the actual consistent training and preparation that is so necessary to succeeding in boxing.

The importance of good training cannot be overstated. Boxing movies devote time to this issue, and there is often a montage of the main character training, but the time spent on this aspect is shortened to fit the story arc and run time and the preparation all seems to be in service to the big fight. This is simply not the case in real life where there are often months and years of practice before a boxer can even begin to think about a serious match. The need for patience and dedication is supremely important  to any serious boxer and is the basis for success in the ring.

Boxing movies are an adrenaline rush in their own right and are even more so if the become the impetus for actually becoming involved in the sport. The only thing to remember is that life does not always imitate art and the road forward can be far harder than ever depicted on film. So, whether living vicariously through a legendary character or as actual inspiration picking up boxing gloves to fight, these iconic movies can be a portal to a new world and a new way of thinking and moving, and there is a good reason boxing movies are so beloved.

“Polishing” Your Film; The Importance Of Good Styling In Filmmaking

“Polishing” Your Film; The Importance Of Good Styling In FilmmakingNo matter how small your filmmaking budget, talented and skilled makeup artists, stylists and even professional nail technicians is an important investment. These professionals are truly artists who will help elevate the overall visual appeal of your film as well as give your characters a certain coolness factor and image hard to attain otherwise. Just as costumes and sets create the backdrop to tell your story, skilled cosmetologists and makeup artists can transform an actor’s appearance that turns a cast member into a believable character. Thiswill help give your characters image and personality and will help tell your film’s story and make it memorable.

It may be that a character needs to come off as polished and perfectly coiffed or may need to be seen as disheveled and disorganized. These artists understand the importance of details in a person’s appearance, and how small things can create an overall look that will be understood by the audience.

A character’s appearance doesn’t stop with hair and makeup application; nails are also important and can add to the overall image of a character. In the 1994 movie Pulp Fiction, Uma Thurman plays the character Mia Wallace who wears a dark red nail polish called Rouge Noir by Chanel. The popularity of that film, and the image of that character, kicked off a craze for blood red dark nails and lips throughout the 1990s, with many young woman copying Mia Wallace’s manicure. The trend continue even now: makeup lineUrban Decay recently debuted a Pulp Fiction-themed cosmetic line, including lipstick and nail polish,that is inspired by Mia Wallace.  Thurman, by the way, nabbed an Oscar nomination for the now-iconic role.

“Audiences go to the movies to see a great story, but also to see characters who are visually interesting and project an image of cool,” said Michelle, a stylist and nail technician who has worked on independent films and photo shoots. “Hair, make up and nails are all an important part of a character’s image, so don’t underestimate the value of investing in those services – it will help your film achieve ‘the look’ you are hoping for.”

She advised that it’s important to get quality experts – just as you should choose professional makeup artists you also need to choose professional nail technicians who are trained and know what they are doing under pressure. If you are interested in finding professional nail technicians or in becoming one yourself, click here.

Not surprisingly, the popularity of nail polish is also linked to film, specifically the introduction of Technicolor in 1922. Films filled with bright and vibrant color made the characters come to life as never before on the silver screen, and viewers, especially the females in the audience, watched these films with stars like Rita Hayworth and her quintessential red lips and nails and decided to replicate it themselves. An extensive line of polishes quickly emerged and female finger tips have never been the same – at home or in the movies!

“Part of the reason we love movies is we love watching beautiful people do extraordinary things.”  Michelle said. “We all want to attain a piece of the coolness factor that our favorite stars have. A good movie will inspire trends that you can literally see on people lips and nails.”

Using Bullet Time To Amp-up Your Films

Using Bullet Time To Amp-up Your FilmsWhat would-be filmmaker or cinematic aficionado doesn’t remember that super-cool scene from the first Matrix movie, where Neo does a slow-motion backbend to dodge a series of bullets? It’s such a popular scene and so revolutionary when it first came out that it has become part of pop-culture and has inspired many to use the technique in their own films.

Want to know how this awesome technique works and maybe try it out yourself? While it took pioneering filmmakers a boatload of money, time and effort to create this effect in the Matrix, thanks to their prodigious work we can find easy and cheap ways to copy this technique.

To understand how bullet time works, here’s a bit of background: Normally film is projected at about 24 frames per second. In order to slow it down, you can use a technique of forcing more images into each second of film, from 24 frames per second to 120 (or more) frames per second, and then playing it back at normal speed. This allows you to capture the finest details of movement so it can be observed by the human eye.  In a nutshell, this is how you produce super slow motion effects commonly known as bullet time, which the Matrix and other movies made so popular.

Using bullet time, you can capture events that transpire in milliseconds such as the gases and projectiles escaping from an air rifle, an event that would be impossible to witness with the naked eye otherwise, but you can capture in exquisite detail using this technique. A classic example would be shooting an air rifle and piercing an object like an apple or piece of fruit. In bullet time, you canwitness not only the bullet piercing the fruit, but also the shockwave it produces propagating through the apple, destroying it.

Some do-it-yourselfers have found ways to use a ceiling fan, a GoProvideo camera, and a handful ofother bits and pieces tobypass the need for thousands of dollars worth of multiple cameras and rigging, and computer-controlled timing equipment. So we thought we’d give this a try using a slightly differently setup. My colleague, John, happens to have a Ruger’s Blackhawk.177 caliber air rifle. He is an excellent marksman and agreed to help us on our little project, which included setting up the rifle to shoot precisely through a lit candle to try to shoot the flame out. John assured us this is possible because air rifles are very accurate but not as powerful as a regular gun so you can get a great deal of precision without destroying a small object like candle.

We set up the candle in an enclosed space with a dark background so it would stand out on film. We used four cameras, but the more you can use, the better. We aimed one camera on the rifle to capture the bullet being shot, and we set up the remaining cameras on the candle itself and position one from above it to capture it at various angles.

It took some work to get the proper camera settings for recording, and then convert the footage for smooth playback. But the overall effect shows that a well-planned, well-placed slow motion shot can take ordinary footage and turn it into something remarkable that can be used to create drama, or add a “wow” factor to your film. Give it a try. One thing is certain, things just look cooler in slow motion!

A Look At The Importance Of Music In Filmmaking

A Look At The Importance Of Music In FilmmakingMusic plays an integral part in setting the tone, emotion and mood of the movie. Legendary producer Irving Thalberg once stated, “Without music there wouldn’t have been a movie industry at all.”Close your eyes and listen to the score of any popular movie and you immediately know this is true.  Try watching a horror movie without the music and you likely won’t be as scared, but listen to the music alone and you’ll probably still get chills.

For instance, if you listen to a highly recognizable movie score, like the Emperor’s March from the Star Warstrilogy, it will immediately set a tone and heighten drama. Or if you hear just the three notes on a digital piano from Close Encounters of a Third Kindit will evoke that sense of wonder of extraterrestrials and otherworldly advanced technology(This is a movie I happen to be a big fan of and always takes me back to my childhood.)

I was recently discussing movie music scores with my friend Julianne, who is a classically trained pianist and also has a background in film and cinema. She gave me an interesting insight; she said some composers prefer to create their scores the old-fashioned way, writing notes by hand, while other composers write on computers using sophisticated music composition software. She herself prefers the method of writing by hand and playing songs on a piano – in her case she prefers a digital piano as it’s smaller than a regular piano and offers features that make it easier in the development of soundtracks or movie scores.

If you look at the history of music in film, it’s quite fascinating. It turns out pianos have been used in films since the dawn of motion pictures. Before 1927, movies didn’t have sound, but live musicians, often an organist or pianist, would accompany the film in order to create drama, create character emotion and move the plot along. At first, these “talking pictures” followed the same model as the silent films, and used classical music, but as time went on directors began seeing the importance of creative original scores to fit their films. Max Steiner wrote the first completely original score for the movie King Kong in 1933, a movie which still lives on in pop culture and has been remade a number of times.  From then on, the popularity and importance of movie soundtracks grew, and now it’s a main component in how movies are produced.

But even as time goes on, the piano is still one of the most common and popular instruments used in movie music. Many classics utilize piano heavily in their scores, including: Forrest Gump, Chariots of Fire, Titanic, Somewhere Over the Rainbow, and On Golden Pond, to name a few.

Whatever method you choose to use in making your soundtrack, just remember that music is hugely important when creating the mood, tone and drama you are looking for! There are many options out there to help you, and technology is on your side, but never underestimate the importance of a beautifully played piano (whether it be a “real” piano or digital piano) in creating that the right music to fit your movie.

How To Start Filming The Great Outdoors!

How To Start Filming The Great Outdoors!Looking for a bold and courageous topic to film? Why not start with the great outdoors! We have friends who love getting out for a weekend, or even a week, to enjoy the great outdoors and go hunting, fishing, and practice archery. As any avid outdoorsmen will tell you, there are a number of cable channels and shows that focus programming on an adventurous outdoor lifestyle. Watching some of these shows inspired us to try some outdoor filming ourselves because it’s a great way to highlight the bold, enterprising and courageous lifestyle that some of us city folk aren’t as familiar with.

Many outdoorsmen and hunters dream selling their footage to a show or have grand plans of starting their own show (look at the popularity of shows like Duck Dynasty, how hard can it be?).  But it does take a few steps to prepare for capturing great action footage. We decided to follow along on a hunting trip from our friend Jon, who is a real hunter and uses both rifle and bow in his hunting methods.

The first step in getting great footage is to find the right setup. To begin, the setting must being conducive to both a good hunt and good footage. Not being able to see the buck until a split second before it enters a shooting lane might be fine on a normal hunt, but won’t do you any favors on film. Viewers want to see the star of the show, so you will need ample footage of the deer or whatever game your hunt is focused on.

John, who is the real hunter of the bunch,was integral in helping us set up the shot and give us insights into hunting with a bow — which is his preferred method of hunting because he like the challenge and he feels it’s a cleaner shot than a rifle. We found that it’s important to capture ample footage of the deer in order to build up the drama and excitement of the hunt. So it’s key to make sure you set up in areas where they’ll have the opportunity to capture lead footage of the animal before the shot occurs. We were able to find a great location in an open area with abundant food sources and good vantage points for shooting (both camera and bow), all surrounded by a beautiful wooded area. We also found that it’s also easiest to use autofocus as trying to do both focus and zoom while tracking an animal is difficult to say the least.

Finally, after hours of watching, the moment we all had waited for! We spotted a buck coming in to the clearing. Having already anticipated its route, we hit the record button and easily centered the animal in the frame. While tracking its progress, John lined up the shot with his bow, a PSE Coyote Recurve. The buck slowed and stopped for a moment, hovering near a thick of wild flower plants that Jon said it would like to nibble on. He was able to take out the buck with a swift, clean shot, with we were able to capture the whole thing on film.

As our excursion showed, there are huge advantages to getting your intended target on film for a period of time before the actual hunting takes place.  This is a chance for viewers to learn something, to see the story of the hunt. If it goes too fast, then there is no drama – nothing to hold the viewer’s attention.

These techniques can be utilized for a number of different outdoor filming expeditions, so go explore and have fun!

How To Film A Golf Swing

How To Film A Golf SwingGolf is one of the most popular and widely played sports – it is enjoyed by a clientele of a wide age range and social-economic status. And nearly everyone who plays golf wants to improve their game! As do I, because I love the game, but the game doesn’t always love me. Which means my swing can use some work! So I thought, why not film my own swing so I can use it to reference how to get better? I decided to give it a try, and figured that filming my own golf swing could be useful to help me improve my game, but could also help me improve some of my camera and filming techniques.

The nice thing about this filming project is it does not require a lot of high-tech equipment, you just need to follow a few guidelines about camera placement, camera settings and lighting to make your golf swing video the best it can be!

Before I even started filming, I borrowed a rangefinder from a friend who is a real golf pro. He said this would help me line up a good shot beforehand and also help me get the ball where I wanted it to go, and this would help me ensure I had a good footage for the camera.  I had never used a rangefinder before, and had no idea how helpful one could be to use.  I was really impressed with how this helped me line up my shots, and made me feel a lot better about putting my swings on film. If you are a golfer or enjoy filming golf, you might be interested in picking up a golf rangefinder for your own use – there are lots of great options out there!

Another important element is setting up your camera and making sure you have good lighting,especially if you are using an automatic shutter speed setting or sports mode on your camera. When filming golf swings – or any subject set in bright sunlight – it is best to have the sunlight shining onto the player from behind the camera. If the sun is behind the player it creates backlighting and you will get a silhouette effect where the player appears too dark to be able to see any detail. Filming at mid-day with the sun directly overhead tends to eliminate these back-lighting problems or shadowing effects. Overcast but bright days also work well as there tends to be fewer shadows or glare –this is little tip holds true for any kind of film or photography you do.

Make sure to use a tripod or a stationary mount to avoid shaky filming and to give you a better video analysis of your golf swings, especially if you plan to use line-drawing features of the video software. It’s also important to consider how far away to set up the camera from yourself (or whatever the subject is you film) – make sure you aren’t too far away or using a wide angle lens.  You also need to consider the camera height – which ideally should be about waist-high when filming golf swings. Make sure to test your shot before hand to make sure you are close up enough to get the detail of your swing, but also far enough to capture the entire arc of the shot. From my research, it seems like for standard camcorders, the proper distance is about 21 feet. But if you are using a smartphone, they typically have wide angle lens that will leave you looking like a speck on a green fairway, so you need to set up closer.

If you plan to email a copy of your video to a professional for critique or to be analyzed, you need to be aware that that video files in AVI format are quite large and may need to be compressed or converted into a more manageable file format. Make sure you get half a dozen or more swings on video, if you can in quick succession so you will have plenty of material for analyzing.

Good luck and enjoy your game – and your film making!

How To Make Your Characters Stand Out Through Costume Design

How To Make Your Characters Stand Out Through Costume DesignCreative costume design is one of the main elements you need to consider before you start filming – especially if your intended movie is set in a specific time period or location, or if the film falls within the science fiction or fantasy genre’. Costumes create interest in the characters, and help the audience recognize what the character represents; if they are good or bad, exuding sex appeal or are more shy and introverted.

I recently had a chance to peak in a small, independent sci-fi movie that was set in post-apocalyptic time that was shot in an abandoned industrial complex. It was quiet interesting to see how creative some of the costumes were, and how they really set the mood and made you feel like you were really watching something set 100 years or more in a bleak and forbidding future.

I inquired about the costumes and I was told that they were the handiwork of one of the filmmaker’s wives, Susan, who has a knack for sewing.  I chatted with her a while, and found out that after brainstorming with the director and producer, she made a number of sketches to capture some of their ideas, including of course her own creative inputs. She then perused local fabric shops for interesting fabric choices set up her trusty Juki serger sewing machine that she has been using for years.

Watching Susan work, I could tell the machine was like an extension of her, allowing her to create interesting and wearable designs that turned a normal cast member into the hero of the movie, or the dark and evil antagonist.  She said she is a tried-and-true lover of serger sewing machines, because they can be used in all levels of design (from the most simple design to the most complicated) and can handle anything you throw at them.

In a film like this one, the sky is the limit for what kind of creativity a designer chooses to express through their costumes. Sci-fi or fantasy films can give costume designers more freedom because they are creating clothes that are not worn in a real-life setting, so as long as the costumes are in keeping with the overall themes and concepts the filmmakers are going for, then the designer has more freedom when coming up with patterns and forms.

In period pieces set in a specific time or era, a great deal more research is required to make sure the costumes accurately represent what people wore at that time. A film that depicts actual historical events will be less believable if the clothes aren’t authentic to the time period. But some of my favorite costumes come from movies that cross over between fantasy and period pieces. Such movies, like Moulin Rouge, tell a story that is set in a time period, but it is not meant to be truly historically accurate. It’s more about telling a story through song, dance and costumes. These kind of movies also allow for more creativity while also needing to stay within a general genre – and the result can be quite unique and visually interesting!

Whatever your film project is about, it’s important to keep costumes in mind when developing your overall themes and ideas. Costumes are just as important as the set, music and script – they help tell your story and keep audiences watching!

How to Make a Killer Video

How to Make a Killer Video

Don’t kill anyone!

With the right video marketing technique online, you can make your business reach unbelievable heights. A well designed video marketing can help your message reach out to the target audience, grab attention in the related field and build a credibility that you can never imagine with the other marketing methods like sales pages, emails or even blog posts.

But I’ve seen many people shy away from using video marketing for their business promotion. Though if done wrong the whole thing could turn against you, it can be avoided, if you know the right way to make a killer video. Here are some important steps that I’ve found very helpful and they’ve got me some important clients. In fact the work I did for the jiu jitsu gi guide website was so much appreciated that the client gave me a stout grappling dummy.

The idea of making an online video for marketing is to reach out to your target audience easily and more quickly. For this you need the confidence and self-assurance, so you can connect and inspire people to buy what you are selling.  Whatever content you post related to your business, it’s the videos that have the greatest impact.

  • The first thing you need to do is keep in mind that you have an audience watching and listening to you and not just the camera box to which you are talking. Even if it might look bizarre initially, you need to talk to the camera, as if you are conversing or interacting with a person in front of you.
  • The next thing you need to do while talking is distance yourself away from the background. When you are plastered against a wall, it will make you look one dimensional and flat, which is not very appealing. You need to look real and for this you should put some space between you and the wall.
  • Okay, now that we have done away with the preliminaries, now it’s time to focus on the talk. What you tell in the first few seconds should be attention grabbing. Don’t start the video by saying that you want to share something or introduce yourself, which is boring. Begin the video with something that’ll get them listen to you against their will. You need cook up something energetic, motivated and compelling, so they are hooked to you instantly.
  • Let’s get into some technical stuff. You want your face to be visible and bright. For this you need the proper lighting. This doesn’t mean you’ve to invest in costly lighting. All you need to do is have natural or artificial light focused on your face, while you talk. You can take the video outside where you get good light exposure.
  • The last tip on making a killer video is you need to enjoy doing it. Though the content and words matter they do not score with the viewer as strongly as your personality. What you are and how you show yourself on screen will make a greater impact. Lighthearted conversation always makes you look more accessible than vocabulary rich speeches. If you look like you’re enjoying the entire process, those watching it will also get into the spirit of the video and like it more.

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